who we are

The Saudi Sports for All Federation is privileged to work towards a healthier and more active Saudi Arabia. Our new Sports for All strategy is another milestone in this rewarding journey.

With this strategy document, we have created a clear roadmap to reach out to our audiences and meet their specific needs while encouraging them to have more active lifestyles. This document will explain our efforts to reach all communities and society members, encouraging them to a health-first mindset.

We are also increasing our reach through global and local partnerships, working with individuals and organizations who share our commitment to a healthy, happy, and more physically active nation.

We have always sought to create initiatives that offer measurable results that work towards the goals of Saudi Vision 2030. Our new strategy extends this commitment encouraging our teams and stakeholders to demonstrate social and economic returns on investment.

From playgrounds and sports arenas, to homes and backyards, we want to build and sustain a more active Saudi Arabia. We are immensely proud of our communities and will join them in action as we play more, exercise more, and move towards a healthy, active community.,

Meaningful positive change requires a bold and integrated approach. Research shows a positive link between physical activity and health, which in turn leads to improved economic activity and better quality of life.​

The new Sports for All strategy lays out the framework for a healthier and more physically active Saudi Arabia. Inclusivity is a central pillar of our strategy, with initiatives designed for critical age groups and demographics.​

The strategy embodies a collaborative and holistic approach, as we work with partners and stakeholders across the public and private sectors to create impactful initiatives that get people moving and keep them active in the long term.​

Our Sports for All strategy creates a clear roadmap supporting the Quality of Life Program, as well as Saudi Vision 2030 ambitions and aspirations. Our approach is backed by transparency and accountability. We will measure the social return on investment on our initiatives to ensure that we are helping create a healthier, involved, dynamic and economically active community.​

I call on our audiences, partners, teams, and all stakeholders to join us, as we make regular physical activity part of everyone’s lives.